Minus Cal was a promising brand in the health and nutrition industry, offering unique protein bars with Choleve, a fat-blocking ingredient designed for weight management. Founded in 2017 in Nashville, Tennessee, it gained attention after its Shark Tank appearance. Despite its bold claims, skepticism about the product’s efficacy led to declining sales.
By 2020, Minus Cal closed, and its net worth dwindled from $2.5 million in 2019 to just $5,000 in 2024. The founders, Crom Carmichael and Barrett Jacques, shifted to other ventures. The rise and fall of Minus Cal underline the importance of consumer trust and evidence-based innovation in the competitive health industry.
Profile Summary
| Attribute | Details |
| Name | Minus Cal |
| Industry | Health and Nutrition |
| Product | Protein Bars with Choleve (Fat-Blocking Ingredient) |
| Founded | 2017 |
| Headquarters | Nashville, Tennessee |
| Founders | Crom Carmichael and Barrett Jacques |
| Key Feature | Weight Management through Fat Absorption Claims |
| Business Status | Closed in 2020 |
| Peak Net Worth | $2.5 million (2019) |
| Current Net Worth | $5,000 (2024) |
| Shark Tank Appearance | Yes, but no investment |
| Revenue Source | Sales of Protein Bars |
Minus Cal Net Worth 2024
In 2019, Minus Cal reached its highest valuation, boasting a net worth of $2.5 million, fueled by the initial curiosity surrounding its health product. The brand captured attention by marketing Choleve as a revolutionary solution for weight management, claiming it could help block fat absorption. Skepticism regarding the efficacy of the ingredient, coupled with consumer trust issues, caused a rapid decline in sales. By the time the business shut down in 2020, its financial standing had plummeted.
In the years following its closure (2021-2024), Minus Cal’s financial trajectory remained stagnant, leaving it with a modest net worth of $5,000 by 2024. The company’s fate illustrates the risks of relying on bold claims without solid scientific backing. Consumer skepticism can be unforgiving, especially in the competitive health industry, where trust is paramount.
Minus Cal Income Sources
The primary income source for Minus Cal was the sale of its protein bars with Choleve. These bars were advertised as a health product specifically designed for individuals interested in weight management. The unique appeal of Choleve, which was marketed as a fat absorption blocker, initially drove a surge in demand, especially after the brand’s Shark Tank appearance.
The company lacked diversification in its income sources. Once consumer skepticism about Choleve’s efficacy grew, revenues dwindled. Critics highlighted the absence of long-term studies validating Choleve’s fat-blocking claims, causing potential buyers to look elsewhere. Without other significant revenue streams or innovations to offset these challenges, Minus Cal struggled to sustain itself financially.
Minus Cal’s Lifestyle: How They Spent Their Fortune
Unlike many startups that use profits for personal luxuries, the founders of Minus Cal, Crom Carmichael and Barrett Jacques, chose to invest heavily in product marketing and business operations. Their goal was to position their protein bars as a game-changer in the nutrition market. Unfortunately, this strategy did not yield long-term results.
After the company’s closure in 2020, the founders moved on to other careers. Crom Carmichael, with a background in media and entrepreneurship, resumed his role as an angel investor, while Barrett Jacques, who had prior experience in the music industry, transitioned to the construction industry. Their focus on building the brand over personal spending underscores the challenges faced by entrepreneurs in turning ambitious ideas into sustainable businesses.
Minus Cal Bio
Minus Cal was founded in 2017 by Crom Carmichael and Barrett Jacques in Nashville, Tennessee. The company aimed to revolutionize the health and nutrition space with its innovative protein bars with Choleve, targeting individuals seeking effective weight management solutions.
Its Shark Tank appearance brought nationwide attention, but it also revealed vulnerabilities. The Sharks declined to invest, citing concerns about the product’s bold claims and lack of scientific evidence. Despite the initial hype, consumer skepticism gradually eroded the brand’s reputation, leading to its business closure in 2020.
Minus Cal Profession
Minus Cal Profession was focused on the health and nutrition industry, specifically in the weight management niche. The company’s flagship product was protein bars with Choleve, which contained a fat-blocking ingredient designed to help consumers manage their weight. The health product aimed to capitalize on the growing interest in nutrition and wellness.
Despite its innovative approach, the company struggled with consumer skepticism and failed to prove the long-term efficacy of Choleve. This caused a sharp decline in sales, and by 2020, the business closed. The Minus Cal profession in the weight management field ultimately fell short due to trust issues and financial struggles.
Minus Cal Relationship
There’s limited public information regarding the personal relationships of Crom Carmichael and Barrett Jacques. Their professional endeavors with Minus Cal remained the central focus during the company’s brief but intense journey.
Minus Cal Family
Similarly, the founders maintained a private approach to their family lives. Their public personas were tied closely to their roles as entrepreneurs, and personal details rarely surfaced in interviews or media coverage.
Minus Cal Age, Height, Weight, and Physical Appearance
The founders of Minus Cal have distinct physical characteristics. Crom Carmichael is described as 6 feet tall, weighing 180 pounds, with grey hair and blue eyes. On the other hand, Barrett Jacques stands at 5 feet 10 inches, weighing 175 pounds, with brown hair and green eyes. These details, while not central to the brand’s story, add a personal dimension to their profiles.
Future Financial Projections: What’s Next for Minus Cal?
With the company’s closure in 2020, there are no indications of a brand revival. The founders have since pursued other careers. Minus Cal’s story serves as a case study in entrepreneurial challenges, emphasizing the importance of building consumer trust and backing product claims with solid evidence.
Facts about Minus Cal
| Fact | Detail |
| Founded | 2017 |
| Location | Nashville, Tennessee |
| Product | Protein bars with Choleve |
| Peak Net Worth (2019) | $2.5 million |
| Net Worth (2024) | $5,000 |
| Business Status | Closed in 2020 |
| Key Ingredient | Choleve (fat absorption blocker) |
| Industry | Health and Nutrition |
Social Media Account
During its active years, Minus Cal maintained a presence on major platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. These accounts showcased the brand’s marketing efforts, but they are now inactive following the company’s closure.
Frequently Asked Questions
Is Minus Cal still in business?
No, Minus Cal ceased operations in 2020, following a significant decline in sales and consumer interest.
What does Minus Cal mean?
The name Minus Cal refers to the brand’s focus on creating a health product that could help consumers manage their weight by reducing calorie absorption through Choleve, its fat-blocking ingredient.
What happened to Minus Cal after appearing on Shark Tank?
After their Shark Tank appearance, Minus Cal initially saw sales growth but eventually struggled with consumer skepticism and closed in 2020.
Who founded Minus Cal?
Crom Carmichael and Barrett Jacques co-founded Minus Cal in 2017.
What is the current net worth of Minus Cal?
As of 2024, the net worth of Minus Cal is just $5,000.
Conclusion
Minus Cal had a brief rise and a rapid fall. Despite initial attention from its Shark Tank appearance and a peak net worth of $2.5 million in 2019, the company couldn’t maintain momentum. Consumer skepticism about its Choleve-based protein bars and the absence of long-term studies led to declining sales.
By 2020, Minus Cal ceased operations, leaving behind a modest net worth of $5,000 in 2024. This story highlights the challenges of building trust and success in the competitive health and nutrition industry.
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